Digital commerce has evolved into much more than a sales medium. In recent years, the consumer demand for a seamless shopping experience across a brand’s entire ecosystem of touchpoints has become commonplace. Companies that actively deploy a comprehensive eCommerce strategy see an increase in sales revenue, frequency of purchases, and client retention. However, most businesses waste valuable resources trying to get it right. 

According to our experts, these are some of the tactics that can help your business stay ahead of the e-commerce curve and increase its revenue potential:

• Smarter catalog management:
  Combat abandoned shopping carts by ensuring that your customers find the exact product that meets their needs.
• Data-driven customer journey:
  Customize your client’s experience and generate true engagement using accurate data to better understand their desires and walk them through an array of options that meet their requirements in real time.
• Improved customer interaction using machine learning:
  Train the algorithm to properly respond to your customer automatically by applying methodologies such as Human in the Loop (HITL) and Natural Language Processing (NPL).
• Seamless and safer checkout experience:
  Redesign the payment process to motivate sales and identify patterns in datato distinguish between fraudsters and legitimate clients.
   

1. An international television media company
2. The leading eCommerce platform in Latin America
3. A top digital payment platform