Undoubtedly, E-commerce has grown significantly in the last year, and is expected to continue to do so. More and more companies are migrating their physical stores to online shops, having all a common goal: provide a good user experience, which will guarantee successful sales. The process of cataloging in the marketplace, carried out mainly through Data Classification, has this objective in mind.
According to consulting firm McKinsey & Company, “The shift to online sales is happening in all countries, as consumers in most of the world maintain a low level of activity outside the home,” due to the COVID-19 pandemic. For example, in Colombia, during April and May of 2020, there was an average 12% growth per week in online purchases, according to a report issued by the Colombian Chamber of Electronic Commerce.
With regard to E-commerce site consumers, in Argentina alone, traffic increased by 14% compared to the same period in 2019, reaching 2.5 billion sessions in the first 6 months of 2020, according to the Argentine Chamber of Electronic Commerce (CACE), in its MIDTerm 2020 report. This means that betting on E-commerce is a decision that most companies, whether small, medium or large, are beginning to make. In addition, this report indicates that 9 out of 10 people have already bought online at some point, and 1 in 10 did so for the first time in the context of this pandemic. Therefore, ensuring an optimal online experience practically guarantees more site visits, longer site-visit durations, and higher sales.
Key to offering users this satisfying online experience is Cataloging, which provides the following advantages:
- Improve the marketplace user experience
- Ensure that consumers find their target quickly
- Allow a precise search, displaying products by categories and assisting those who are undecided, or who are in search of more options
- Ensure the quality of each company’s data
Arbusta, an expert in providing IT services for ecommerce platforms, believes that ecommerce sites should function as a kind of map for users, where everything is within reach, in an organized manner. Cataloging not only allows categories to be sorted into complete menus, but also that consumers find the products they are looking for entering a search word or phrase.
DATA CLASSIFICATION FROM ARBUSTA
One of our Data Management services is Data Classification. This service implies organizing and classifying data of various sources, types, forms, product categories, or any other class, depending on the objectives pursued with each data set. Our Data teams initially organize the products or services within the platform so that everything receives its “tag” (label).
Through the use of product cataloging, provided by our Data Classification services, it is possible to have a positive impact on the user experience. This represents an important advantage for companies since consumers are increasingly more inclined to pursue online shopping. For this reason, it is imperative they have a good search experience to find more easily what they are looking for.
Learn more about our Data services and how to enhance the experience of your customers in your virtual store here.